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The holiday season may be the time to take a break or relax for the general populace, but it is a make or break time for retailers. The emergence of digital touch points such as […]

In the digital ages, the general population consumes content from many different sources, including blogs, whitepapers, webinars, podcasts, and so on. But how do people really consume this content? Based on research we conducted, we […]

How to Net “Generation C”

Marketers cannot afford to ignore “Generation C,” the group of customers who remain connected 24×7 through multiple devices. This group transacts, browses and shares all the time regardless of whether they are at home, at […]

When it comes to ecommerce, tablets are already standing up on their own. The proportion of online visitors using tablets versus visitors using smartphones or desktop PCs is rising. According to the results of the 2011 […]

When Apple launched the iPad in 2010, it heralded a significant shift in the way people used computing devices. Computers, whether it be desktops, laptops, or notepads offered full functionality. The iPad, in contrast, positioned […]

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