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In today‚Äôs multi-touch point world, the content matters more than the device. People no longer use specific devices to access specific content, but use multiple devices. For instance, they may watch a video or browse […]

In an age where the consumers are spoilt for choice, marketers have no option but to combine functionality with elegance. Digital catalogs and journals are popular and widely accepted, but to convert such popularity into […]

In the digital ages, the general population consumes content from many different sources, including blogs, whitepapers, webinars, podcasts, and so on. But how do people really consume this content? Based on research we conducted, we […]

The notion of “content is king” in driving conversion is undisputed. However, delivering top quality content time and time again is easier said than done, especially when the window of opportunity for the content to […]

Video consumption has soared over the past couple years. Comscore reports that as on April 2012, almost 85% of the US audience has viewed an online video. A standard adult viewer watches 21.8 hours of […]

More and more tablet and smartphone users are hooked up on entertainment content. A recent study by comScore in association with Millennial Media confirms a soaring market for mobile entertainment content. Access to entertainment content […]

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