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Comscore reports that as of April 2012, almost 85 percent of US audience viewed online video. An adult viewer watches 21.8 hours a month on an average and this is double the corresponding figure in […]

Many brands understand the importance of digital presence and invest much effort in their online magazines. However, such efforts do not yield any perceptible results to either the bottom line or the brand image without […]

In today’s multi-touch point world, the content matters more than the device. People no longer use specific devices to access specific content, but use multiple devices. For instance, they may watch a video or browse […]

Brand image matters. Very often, it is the brand image, or the positive perception associated with the brand, that makes customers prefer it to competitor products. This image or positive perception depends on not just […]

The fierce competition among brands means that marketers have to roll out innovative ways to attract and retain customers. A crucial task in this regard is developing digital content that provides an intuitive, rich and […]

In an age where the consumers are spoilt for choice, marketers have no option but to combine functionality with elegance. Digital catalogs and journals are popular and widely accepted, but to convert such popularity into […]

Digital magazines are a godsend for marketers in an increasingly competitive world where they seek to capture the customer’s attention on a relatively ‘permanent’ basis. There are many advantages to having a digital magazine.  It […]

Digital journals allow readers to consume content in a much better way than any other delivery medium and nothing exemplifies this more than CVS Caremark Insights 2012, the newest digital publication from the pharmaceutical major […]

Speed and convenience is not the only thing that drives customers to online shopping. Today’s mobile shopper likes to research reviews, compare prices, and share photos as part of the shopping experience. They consider it […]

Print magazines and newspapers, while providing static and non-interactive content, still hold ground over the more interactive and dynamic content provided by desktop browsers due to its mobility and reading ease. The tablet, however, is […]

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