An annual survey done by Altman Vilandrie & Company and Research Now on consumer video viewing habits reveals the tablet making serious inroads into the space occupied by television.
The survey reveals that the number of older viewers (aged 45 years and above) watching television shows and movies on tablets at least once a week has tripled in the last year. The shift is marked among those between 45 and 55 years of age, with 24 percent of the people in this age group now using the tablet to watch a TV show or movie at least once a week compared to 15 percent last year. 19 percent of the people aged above 55 years watch TV shows or movies through a tablet compared to 11 percent of people in the same age group the previous year.
The tablet viewing habits of people below 44 years remained unchanged, but this age group already has a high tablet usage rate. Moreover, seventy-five percent of the people in the 18-24 year old group watch television shows and movies online across all devices, a significant rise from the 62 percent reported last year.
This trend indicates that the tablets, hitherto considered a device used by the youth, is now finding increasing adoption among the old as well, and that the viewing patterns remain more or less similar among all age groups.
However, tablets displacing television altogether is still a long way off as the group that access television content and movies through tablets is still only a miniscule portion of the overall television audience. The survey also reinforces the fact that a majority of users access content through multiple digital touch points. 47 percent of the people in the 18 to 34 years old age group multi task with their tablets and half of them do so when watching television.