Whitepapers

The Zmags Digital Catalog and Magazine Benchmark Report: Q3 2013

Get an exclusive look at the highlights of the Zmags Q3 2013 Digital Catalog/Magazine Benchmark Report.

This benchmark report establishes guidelines on key performance metrics for digital magazines, catalogs, lookbooks and brochures such as:

  • Brand engagement: visit duration, page views, and bounce rates
  • Total reach: visit levels overall by mobile device
  • Commerce: eCommerce conversion rates and average order sizes
  • Impact on website: share of visits and revenue driven by shoppable online catalogs
  • These pieces of content are becoming core to marketing strategies, allowing brands to easily create curated online experiences that can increase brand loyalty, conversions, and revenue.

This exclusive quarterly research report outlines what Marketing and Ecommerce teams should consider when creating digital publications and how their brand stacks up relative to industry peers.

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One Face to the Customer: An Evaluation of Retailers’ Digital Touchpoints

Zmags has partnered with Retail Systems Research (RSR) to bring you the most powerful and informative evaluation report on 28 retailers throughout various industries on:

  • How well retailers tell a consistent story across channels
  • How well retailers leverage digital catalog concepts to create customer engagement

Far too many retailers lack consistency and leverage when it comes to digital touchpoints across multiple channels. This influential research report will give you and your team the information and inspiration you need to become a more efficient and unique multi-channel retailer.

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The Zmags Digital Catalog/Magazine Benchmark Report: Q2 2013

This Zmags Digital Catalog/Magazine Benchmark Report establishes guidelines on key performance metrics for digital magazines, catalogs, lookbooks and brochures such as:

  • Brand engagement: visit duration, page views, and boucne rates
  • Total reach: visit levels overall by mobile device
  • Commerce: ecommerce conversion rates and average order sizes
  • Impact on website: share of visits and revenue driven by shoppable online catalogs

These pieces of content are becoming core to marketing strategies, allowing brands to easily create curated online experiences that can increase brand loyalty, conversions, and revenue.

This exclusive quarterly research report outlines what Marketing and Ecommerce teams should consider when creating digital publications and how their brand stacks up relative to industry peers.

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The 2013 Digital Holiday Catalog Playbook

You can’t add more days to the holiday season, but you can add precious (and profitable) minutes to the time cutomers engage with your holiday catalog.  See how in this fun and interactive digital holiday catalog playbook.

You’ll learn:

  • Why it is important to consider your mobile audience
  • The benefits of using video vs. text
  • How you can boost catalog performance by targeting a specific audience
  • and much more!

For every download of this Playbook, our employees have happily volunteered to donate time to a local charity this holiday season.

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Zmags Digital Catalog/Magazine Benchmark Report: Q1 2013

This Zmags Digital Catalog/Magazine Benchmark Report establishes guidelines on key performance metrics for digital magazines, catalogs, lookbooks and brochures.  These pieces of content are becoming core to marketing strategies, allowing brands to easily create curated online experiences that can increase brand loyalty, conversions, and revenue.

This exclusive quarterly research report outlines what Marketing and Ecommerce teams should consider when creating digital publications and how their brand stacks up relative to industry peers.

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Zmags Digital Catalog/Magazine Benchmarking Report 2012

The Zmags Digital Catalog/Magazine Benchmark Report is a new quarterly research study that evaluates digital catalogs and magazines on key metrics, such as:  engagement time, conversion rates, average order sizes and share of total website visits viewing these online publications.    Learn what this valuable marketing content can do for your business and revenue, as well as about performance trends by industry.

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How People Consume Brands & Content

Traditional media such as television and websites no longer retain a monopoly on how people consume digital content. Newer types of content such as blogs, online forums, social networking updates and user-generated videos have risen in popularity significantly. Side by side, developments in technology make integration among various content types possible. This, plus the fragmented nature of the digital landscape, blurs the distinction between old and new media.

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Taking Your Brand Beyond the Web

To get ready now for the 2012 multi-channel marathon leading in to the holiday season, you’ll need to meet your customers where they want to shop, and deliver a consistent, branded experience across all touchpoints. Download this whitepaper to find out how.

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Social Media How-To Kit

We put up Pinterest and Facebook pages—now what? If you’re asking the question, you’re not alone. In Zmags’ new Social Media How-To Kit, we address:

  • Tips and tricks for using Pinterest to promote your brand
  • Proven winning strategies, including 4 Steps to Delivering a Better Social Shopping Experience.
  • The myths and realities of doing business on Facebook and other social channels
  • Note-worthy Facebook-commerce success stories
  • 5 Tips for getting the most from Facebook Timeline

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Mobile and Tablet e-Commerce: Is Anyone Really Ready?

There is revenue up for grabs in today’s mobile and tablet commerce market – not to mention the potential game-changing marketing opportunities. Zmags commissioned a research project to assess how the top 100 Internet retailers are responding to the challenges of selling in a cross-channel digital environment that no longer encompasses just the web, but also mobile, tablet and social media. HawkPartners, a Boston-based marketing consulting and research firm, reviewed the mobile and tablet offerings of the top 100 US retailers. They discovered that very few — even among this elite group — are tapping into the full shopping potential of mobile and tablet devices.

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Meet the Connected Consumer

Consumers are connected like never before. To succeed in 2012, retailers must understand how their customers prefer to interact with them, figure out how to present a consistent merchandising and transactional experience across all touch points. Read the results of a survey of 1,500 connected consumers, revealing their demographic and behavioral profile; shopping styles and device preferences in different retail categories; tablet shopping habits; social shopping motivations and activities.

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Holiday Shopping Survey: Tablet User’s Habits and Attitudes Part One

With over 700 million Facebook users and growing, this community is starting to be looked at as a gold mine to retailers and brand owners. You’ve made the fan page and you’ve collected the fans. The challenge now is to turn the “likes” into $$$. This paper identifies some of the many opportunities for brands and retailers to cash in on these opportunnities and outlines the best solutions to executing a successful Facebook commerce strategy.

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Why We Buy Stuff: The Psychology of The Online Shopping Experience

Do you recognize the feeling of buying something else than you intended to – or even buying more? That happens when shopping in stores, but by utilizing the emotional triggers you can improve the online sales figures as well. Read this whitepaper to learn about: Online buying behavior, current trends in eCommerce, keys to increase conversion rates, guiding shoppers to discover products by using digital catalogs.

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