Webinars

Q3 Benchmark Report

Get an exclusive look at the highlights of the Zmags Q3 2013 Digital Catalog/Magazine Benchmark Report.

This benchmark report establishes guidelines on key performance metrics for digital magazines, catalogs, lookbooks and brochures such as:

  • Brand engagement: visit duration, page views, and boucne rates
  • Total reach: visit levels overall by mobile device
  • Commerce: ecommerce conversion rates and average order sizes
  • Impact on website: share of visits and revenue driven by shoppable online catalogs

These pieces of content are becoming core to marketing strategies, allowing brands to easily create curated online experiences that can increase brand loyalty, conversions, and revenue.

This exclusive quarterly research report outlines what Marketing and Ecommerce teams should consider when creating digital publications and how their brand stacks up relative to industry peers.

 

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Partner Webinar: The Who, Why and How of Digital Experiences Hosted by Zmags and Demandware

We’ve all heard the buzz about multi-channel and omni-channel and why retailers need to create a unified customer experience online and offline. In this webinar, Demandware and Zmags discussed the technologies needed to create a unified customer experience, best practices, and key trends for the holiday season. 

You will learn:

  • Best practices for designing a digital experience, including:
    • Optimizing for all channels
    • Rich media use
    • Social sharing
  • Key trends to keep in mind when creating your holiday digital campaigns
  • How to integrate a Zmags digital catalog into your shopping experience – and the benefits

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Zmags Q2 2013 Digital Catalog/Magazine Benchmarking Webinar

Download the webinar recording for an exclusive look at the highlights of the Zmags Q2 2013 Digital Catalog/Magazine Benchmark Report.

This benchmark report establishes guidelines on key performance metrics for digital magazines, catalogs, lookbooks and brochures such as:

  • Brand engagement: visit duration, page views, and boucne rates
  • Total reach: visit levels overall by mobile device
  • Commerce: ecommerce conversion rates and average order sizes
  • Impact on website: share of visits and revenue driven by shoppable online catalogs

These pieces of content are becoming core to marketing strategies, allowing brands to easily create curated online experiences that can increase brand loyalty, conversions, and revenue.

This exclusive quarterly research report outlines what Marketing and Ecommerce teams should consider when creating digital publications and how their brand stacks up relative to industry peers.

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Zmags Q1 2013 Digital Catalog/Magazine Benchmarking Webinar

Download the webinar recording for an exclusive look at the highlights of the Zmags Q1 2013 Digital Catalog/Magazine Benchmark Report.

This report is aimed at establishing guidelines on key performance metrics for digital magazines, catalogs, lookbooks, brochures, including:

  • Brand engagement: visit duration, page views and bounce rates
  • Conversion rates: ecommerce orders, PDF downloads
  • Impact on website: share of visits and revenue driven by shoppable online catalogs

Featured Speaker:

Hilary Dionne, Senior Manager, Customer Insights & Analytics

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Zmags Quarterly Digital Catalog Benchmarking Webinar

Join us as we take an exclusive look at the highlights of our 2012 Digital Catalog/Magazine Benchmark Report and what it means for your business.

You will learn about:

  • Our top 3 Digital Catalog/Magazine predictions for 2013
  • See which online holiday gift guides performed best last year
  • Learn about the digital publishing KPI’s in the retail/ecommerce industry

Featured Speaker:

Hilary Dionne, Senior Manager, Customer Insights & Analytics

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Using HTML5 to deliver experience and engagement to your online content

Join us as we discuss best practices and learning’s regarding the unique multi-channel HTML5 Verge interface, focusing on the considerable marketing and monetizing capabilities that are already available to you.

You Will Learn About:

  • How easy it is to deliver an immersive, truly seamless experience—no matter which platform your customer happens to be using
  • How to leverage existing assets and rich meida to bring your online publications alive using new HTLM interaction & lightboxes
  • Best practices for driving a fully branded HTML5 experience

Featured Speakers:

  • Daniel Fincham, Director, Global Customer Service & Success

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Going Digital: Celebrating Home’s Journey Into Online Commerce

How does a business that’s built on direct, personal contact and a high-touch catalog tap into the selling opportunities of emerging online channels? Celebrating Home, the nation’s largest party-plan home décor company, did exactly that, with extraordinary results. Learn how they did it—and what you can learn from their experience—step by step from the direct sales experts themselves.

You Will Learn About:

  • Smart new ways to support your direct sales with a seamless and engaging online shopping experience
  • How to successfully integrate the tablet to supercharge sales
  • How to create and deliver a consistent brand experience across multiple consumer touchpoints – tablets, smartphones, web and Facebook
  • How to quickly and efficiently translate traditional catalog and online assets into commerce-ready online sales
  • How to use rich analytics to optimize your online sales opportunities in real time – update, change, and add new content on the fly

Featured Speakers:

  • Donna King, CMO, Celebrating Home
  • Kenny Mobley, Senior Director Marketing Technology, Celebrating Home
  • W. Sean Ford, COO/CMO, ZMags

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Taking Your Brand Beyond the Web

Connected consumers were the big news in 2011. Adoption of tablets and smartphones skyrocketed, and so did shoppers’ appetite for discovery-driven online purchasing. Expect the pace to heat up in 2012. To get ready now for the 2012 multi-channel marathon leading into the holiday season, you’ll need to meet your customers where they want to shop, and deliver a consistent, branded experience across all touchpoints.

You Will Learn About:

  • Key trends and takeaways from the 2011 holiday season
  • The evolution of the omni-channel online shopper—demands, behavior and buying patterns
  • The meteoric adoption of tablets, and what leading retailers are doing about it
  • To app or not to app? Are there better ways to go?
  • What’s up with social e-commerce? Will it ever deliver?

Featured Speakers:

  • Lauren Freedman President, The E-tailing Group
  • W. Sean Ford, COO & CMO, Zmags

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The Shrinking USPS: Addressing an Uncertain Future

What is the future of the US Postal Service, and what are the implications for marketers? Together with Retail Systems Research (RSR), Zmags hosted a thought-provoking webinar that:

  • Reviews potential scenarios for the future of the USPS
  • Discusses the implications for these scenarios for retail marketers
  • Explores the impact on direct marketing tools such as catalogs, flyers and mail offers
  • Offers some specific actions you can take to keep your message in front of consumers

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Mobile & Tablet e-Commerce: Is anyone really ready?

Join Zmags’ W. Sean Ford and HawkPartners’ Erin Moores for a thought-provoking, invitation-only webinar about mobile and tablet readiness among the top 100 U.S. retailers. What are the leaders doing? More important, what should you be doing? Join us to share this proprietary research, and:

  • Unlock key insights around user experience and shopper behavior
  • Find out which brands have optimized sites for tablets and smartphones
  • Learn which retailers are selling on Facebook, Kindle, iPad and more

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The Digital Shopper: Improving the Path to Purchase

Consumers are connected like never before. Retail e-commerce sales for the 2011 holiday season surpassed $37 billion, a 15 percent increase over 2010. Increasingly, users prefer their mobile devices and social networks to browse and purchase products online.

How can you capture more of this opportunity? Join us to hear our expert panel discuss the results of a survey examining the preferences, attitudes and current habits of consumers who shop via PCs, laptops, tablets or smartphones

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How to Create a Digitally Optimized Catalog

Designing a digital format of your content takes more than simply turning your print publication into an electronic PDF version. You need to consider the font size, the enrichments you will use such as Flash, video and pop-ups, the background viewer of the publication and even length of it.

In this session, leaders of the Zmags support team will once again share the considerations and fresh tips for designing your digital publication in a style and method that will ensure you reach your goals.

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