Case Study: Zmags helps shapewear giant increase web sales by easily leveraging print content at no extra creative cost
With an array of pioneering shapewear products, Atlanta-based SPANX has become a powerhouse global brand. But this revolutionary retailer’s products are not your grandma’s girdles, so it’s only fitting that SPANX uses Prism Publicator—an innovative digital publishing platform from Zmags—to get the most out of its marketing dollars.
In its search for an-other customer engagement vehicle, Brahmin realized that one of its existing assets, its print catalog, could be reinvented to better serve today’s digitally connected shoppers. It only made sense to put some of the beautiful product photography taken during Brahmin’s catalog shoots to work online as well rather than just using it in the pages of its print book.
Nearly half (44%) of consumers plan to shop on a tablet this holiday season, according to the Zmags 2012 Holiday Shopping Survey. Additionally, 45% of these mobile-savvy shoppers plan to browse and buy via their tablets on a weekly basis.
To create a more compelling browsing and buying experience for these shoppers, Musician’s Friend has launched a new interactive catalog — just in time for the holiday shopping season.
As the critical holiday season is upon us, brands are working overtime to capture consumer attention across multiple channels to drive sales. One channel, in particular – mobile – is poised to take prominence this year as more consumers connect in more places from more devices than ever before.
There is no question that the customer is now in charge of the shopping experience. Retailers are working to meet the needs of today’s demanding shoppers by incorporating innovative strategies and technologies into their stores and online. Also, the concept of showrooming is creating even more of an urgent need for merchants to deliver a compelling in-store experience while delivering a consistent brand message across all channels.
In a new survey of 550 consumers and their expected shopping channels this holiday, Zmags says that 93% of online shoppers will use desktop or laptop for for their gift hunting at least as much as last year (64%) or more (29%). Meanwhile on the growing tablet platform, 44% of online shoppers expect to use one this year, with only 19% planning to use them more than last year. Mobile will be used for shopping by 41% of those using digital channels, but only 13% expect an uptick in their dependence on them. And we are nowhere near a place where we can start talking about “desktop cutters,” because only 1% of those using digital channels say they do not plan to use a traditional PC.
If you’re a retailer trying to get the word out this holiday season, you best be mobile-device compatible. (Ya heard?)
OK, so this isn’t exactly new news. Mobile use has been on the rise since its inception, with a recent Pew Research study estimating its adoption rate to now be at 50 percent of the U.S. adult population. And with iPad contenders growing legs by the day, from Google’s Nexus 10 to Microsoft’s Surface, it’s no wonder shoppers are turning to their tablets to lock down gifts—and retailers are clambering to keep up.
Fear not though, help has arrived.
Online shopping isn’t new to the retail space, but mobile – and tablet – shopping is. At least to some retail brands. A new report indicates brands need to get up to speed quickly where tablet shopping concerned because nearly half of shoppers will make a purchase via tablet over the 2012 holidays.
Zmags, provider of commerce-enabled digital catalogs and publications, today announced that it has completed a $6 million investment led by North Atlantic Capital. The firm’s managing director, David Coit, joins Zmags’ board of directors. Zmags’ previous investors – OpenView Venture Partners and NorthCap Partners – also participated in the round, which will be used to accelerate growth and fuel product innovation to meet the needs of large retail and consumer brands looking to engage with shoppers across mobile, social and online channels. This brings Zmags’ total funding to $18 million.
By Chris Reidy, Boston Globe Staff
Zmags, a Boston-based provider of commerce-enabled digital catalogs and publications, announced Thursday that it has completed a $6 million investment led by North Atlantic Capital. Zmags’ previous investors – OpenView Venture Partners and NorthCap Partners – also participated in the round.
Proceeds from the round will be used to accelerate growth and fuel product innovation to meet the needs of large retail and consumer brands looking to engage with shoppers across mobile, social, and online channels, said Zmags, which added that this latest round brings its total to $18 million to date.
Boston-based e-commerce software firm Zmags said Thursday it’s raised a $6 million venture capital round led by North Atlantic Capital.
The company plans to use the funding to accelerate the customer adoption and development of its software product. The software aims to help retailers give customers a more engaging Web shopping experience online through a novel way of presenting rich media, with an emphasis on mobile shopping on the iPad.
Boston-based digital publishing and ecommerce startup Zmags has announced the completion of a $6 million investment led by North Atlantic Capital. The new funding is being used directly towards Zmags’ growth in the area of tablet-based commerce.
Growing rapidly as of late, Zmags is able to call the likes of Harper’s BAZAAR, Kenneth Cole, Express, The Container Store, Serena & Lily and PartyLite as clients. Zmags is no stranger to mobile-based shopping — as you can see in this Musician’s Friend catalog, you can actually listen to the guitars you’re shopping for. This is where print catalogs start to feel as outdated as a phonebook.