With an array of pioneering shapewear products, Atlanta-based SPANX has become a powerhouse global brand. But this revolutionary retailer’s products are not your grandma’s girdles, so it’s only fitting that SPANX uses Prism Publicator—an innovative digital publishing platform from Zmags—to get the most out of its marketing dollars.
InWear, an international women’s fashion brand based in Denmark, has a modern, fashion-forward customer base that is constantly seeking the next big statement or wardrobe piece. Online lookbooks featuring seasonal trends and videos of models on the runway serve as inspirational channels for the release of InWear’s latest collections.
Samuels Jewelers represents an outstanding tradition of quality, value and customer service in the jewelry industry. It frequently offers discounts and promotions, which made it difficult and expensive to maintain accurate pricing information in print catalogs and flyers. Using digital catalogs powered by Zmags as a main source of prices not only saves Samuels Jewelers money on printing and distributing catalogs, but also provides a more exciting browsing experience for its online shoppers.
At first, Little Tikes/PlayPower were seeking a solution that would let them establish a strong presence on Facebook. They were also eager to track the activity in their digital catalog across other digital channels to gain better understanding of average number of page views, length of visits and level of engagement.
After “going digital” with traditional page-flipping e-catalogs, Serena & Lily were ready for the next level of interaction and engagement. In addition to wanting to offer their customers a more immersive and seamless experience, they were seeking a true e-commerce enabled platform that could solve their needs across social, mobile and desktop channels.
How can a direct sales business effectively use emerging digital channels to support the personal selling experience? Having an engaging catalog is fundamental to PartyLite’s continuing revenue, but the quality of the print catalog wasn’t translating into an equally strong digital experience.
Brahmin is all about style and quality. Known for their classically beautiful, functional handbags, the family-owned New England company is uncompromising when it comes to their brand image. Find out how they extended their brand experience of their print catalog with Zmags.
With key prospects and customers spending more and more time online, specifically on social media platforms, Audi decided to develop a Facebook version of its online magazine. The goal was to transform the digital magazine into an interactive, engaging and easily accessible experience, delivering new levels of analytics that allow the brand to monitor results and make improvements in real time. In first full year of publication, overall readership of the online magazine increased by an incredible 1,500%. Three-quarters of this immense growth was generated directly from Facebook.
Country Walkers needed to engage adventurers who search for trip ideas online, bringing its experiences to life on a robust and tested platform that would also provide analytics that print catalogs can’t deliver.After evaluating numerous digital publishing platform vendors, Using Zmags Professional, Country Walkers now creates an interactive and engaging experience, while being able to view analytics that help them monitor results and make improvements. Adventure seekers are now spending more time immersed in the vivid experiences created on the Zmags platform than browsing the same content on the standard website.
Faced with rising production and shipping costs, and the rapid emergence of tablets, Great Valley Publishing needed to reduce expenses by transforming its publications into cross-platform media brands, and also engage their audience on the digital channels where they were spending more time. GVP decided to offer its consumer magazine Today’s Diet & Nutrition exclusively in digital format, and to create digital companions for the print editions of its other publications. Since transforming Today’s Diet & Nutrition into digital format with Zmags Professional, GVP has saved more than $250,000 in printing and distribution costs and has successfully transformed into a multimedia firm. It has also won two consecutive Digital Magazine Awards (2010 and 2011).
NHBC (National House-Building Council) is a non-profit distributing company and the leading warranty, insurance provider and standards setter for UK house-building for new and converted homes. NHBC uses Zmags to publish digital versions of its Standards document that is available on all devices and helps them save on print costs.