Next Wednesday, April 10th at 11 am ET/ 4 pm GMT I’ll be leading a webinar about the 2012 Zmags’ First Digital Catalog Benchmark Report. The findings detailed in this report are aimed at helping Marketers, Content Strategists, Ecommerce leaders, etc. know what to expect to achieve via this type of collateral.
We aggregated performance data across more than 24K online magazines and catalogs that were activated by Zmags customers in 2012 to establish a baseline on key metrics, including: visitation levels, conversion rates, time spent per visit, and more. Moving forward, quarterly updates will be released to expand upon these learnings – to help you stay up-to-speed on the latest digital catalog trends and developments over the year.
Here is a sneak peak at some of the key points I’ll cover in the webinar:
- More than 1 in 5 visits to online magazines and catalogs are from mobile devices (smartphones or tablets)
- The best-performing online gift guides last holiday season were actually fairly short — fewer than 20 pages — and aimed at specific audiences and segments
- Plus, hear our top 3 digital catalog/magazine predictions for 2013 (hint: “one size fits all” is a thing of the past!)
Click here to sign-up if you haven’t already!