In less than a week, I’ll be attending and speaking at the MITX Great Mobile Migration Summit right here in Boston!
Without giving too much away, the focus of my session, “Why Tablets Will Outpace Smartphones: Trends And Tips To Optimize Every Customer Interaction“, involves recognizing tablets as more than just smartphones with big screens.
Consumers use tablets from different locations than their phones and in different frames of mind. They are more likely to be on retail and e-commerce sites and view more pages while they’re there. A mobile strategy that lumps smartphones and tablets together will inevitably fall short. I’ll discuss tips on how to create a savvy tablet content marketing and ecommerce strategy that capitalizes on these different tablet behaviors, excites your customers, and sets you apart from competitors.
I’ll share examples from Zmags client PartyLite, a home fragrance direct selling company that got ahead of the curve by extending a core catalog shopping experience to the tablet.
Thursday, May 2nd
8:00AM – 4:00PM
Federal Reserve Bank of Boston
If you haven’t already, click here to register! Hope to see you there.