Zmags is honored to feature today’s guest post by Alexis Karlin. Alexis is the Digital Marketing & Operations Manager for Percussion Software where she uses her digital marketing techniques to help drive high quality leads to the sales team. Percussion Software is a Zmags Partner.
I don’t need to tell you that your homepage is the most essential asset to your entire marketing strategy. But the truth is, sometimes marketers forget. Why?
We are busy, right?! Well, it’s time to buck up, take the bull by the horns and learn some tips on how to optimize your homepage. This will help you grow your search engine rankings, convert better targeted leads, and generate brand awareness.
Here are a few simple things you can do to help optimize your homepage:
Conduct Keyword Research
Using Google’s keyword research tool, spend some time researching the top 5 keywords you want people to use to find your homepage. Don’t select keywords that are competitively too high or too low. Select keywords that are right in the middle, to obtain a good amount of targeted traffic. From here, work on incorporating these keywords onto your homepage. Implement a few of these keywords into your meta-description, meta-tags, and Title tag. And finally, make sure that the most important keywords are referenced through the use of an H1 tag on the homepage.
Review Your Image Alt Tags
Not only is it important to spend time reviewing and improving the alt tags of all images on your homepage, but make sure those 5 keywords are used in your images’ alt text. Also try to keep the size of your images small so the load time doesn’t kill your homepage load time.
Incorporate Social Sharing
Lately social is becoming more and more important to search engine optimization. Make it possible for visitors to share your website by implementing Add This icons. Please note this should be in a visible location so the user doesn’t have to spend time searching for the icons.
Provide a Clear Call to Action
A clear call to action is just as important as conducting keyword research and implementing SEO throughout your website. There really isn’t a reason to spend all of your time doing keyword research and implementing SEO, if you don’t allow your visitors to easily convert to a lead or customer on your website.
Do you have any tips of what has worked for your homepage? If so, feel free to add them to the comments section below or message me on Twitter, @akarlin.