Q3 Benchmark Report

Get an exclusive look at the highlights of the Zmags Q3 2013 Digital Catalog/Magazine Benchmark Report.

This benchmark report establishes guidelines on key performance metrics for digital magazines, catalogs, lookbooks and brochures such as:

  • Brand engagement: visit duration, page views, and boucne rates
  • Total reach: visit levels overall by mobile device
  • Commerce: ecommerce conversion rates and average order sizes
  • Impact on website: share of visits and revenue driven by shoppable online catalogs

These pieces of content are becoming core to marketing strategies, allowing brands to easily create curated online experiences that can increase brand loyalty, conversions, and revenue.

This exclusive quarterly research report outlines what Marketing and Ecommerce teams should consider when creating digital publications and how their brand stacks up relative to industry peers.


Partner Webinar: The Who, Why and How of Digital Experiences Hosted by Zmags and Demandware

We’ve all heard the buzz about multi-channel and omni-channel and why retailers need to create a unified customer experience online and offline. In this webinar, Demandware and Zmags discussed the technologies needed to create a unified customer experience, best practices, and key trends for the holiday season. 

You will learn:

  • Best practices for designing a digital experience, including:
    • Optimizing for all channels
    • Rich media use
    • Social sharing
  • Key trends to keep in mind when creating your holiday digital campaigns
  • How to integrate a Zmags digital catalog into your shopping experience – and the benefits

directXchange by NEMOA, 2013 Fall Conference


The Omni Providence Hotel

Providence, Rhode Island

September 18-19, 2013

The Zmags Expert Forum

Join Zmags and creative partner, Kreber, for discussion on how to get the most out of your digital publications.

Thursday, September 19th, 2013
5:30 – 7:30 p.m
OpenView Venture Partners
303 Congress Street #701
Boston, MA 02210 Annual Summit


Lakeside Center at McCormick Place

Chicago, IL

September 30 – October 2, 2013

Visit Zmags at Booth # 1411

JUMP London


JUMP at Econsultancy’s Festival of Marketing

Old Billingsgate, 1 Old Billingsgate Walk, London

Wednesday 9 October, 2013

08:45 – 16:45


MITX: Future M 2013

Future M

Boston, Ma

October 16 -18, 2013

MITX: The Great Mobile Migration: Demystifying Mobile Marketing


Federal Reserve Bank of Boston
600 Atlantic Ave, #100
4th Floor (Connolly Center and New England Room)
Boston, MA

May 2, 2013

8:00 am – 4:00 pm

Zmags Presentation by  Joan Connor, Vice President, Marketing & eCommerce at PartyLite Gifts, Inc and Hilary Dionne, Senior Manager, Customer Insights & Analytics.

“Here’s why tablets (yes, tablets!) will outpace smartphones:  Trends and tips to optimize every customer interaction.  Hear how PartyLite got ahead of the curve by extending a core catalog shopping experience to the tablet.”



2013 NEDMA Annual Conference: Learning to Succeed


New England Direct Marketing Association 2013 Annual Conference

LaCava Center, Bentley University
Wednesday, May 15, 2013
8:30 AM
Waltham, MA