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Grant Coleman
TeamZ
Team Z: London
Zmags Author
Grant Coleman
VP, Global Sales
+44 207 420 4101

The Disjointed eCommerce Experience, Unified

As the consumer’s path to purchase continues to evolve, brands must develop new strategies to speak to their customers at every touchpoint. Today’s consumer is fickle—difficult to track, and even more difficult to predict, as I mentioned in my previous post. What is certain is that today’s consumer is inherently digital-focused, with 55% of consumers across the globe preferring to make their purchases online—a figure which only continues to grow in both established and emerging mark...

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