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Team Z
Boston

332 Congress Street
2nd Floor
Boston, Mass 02210
Main:
866 989 6247
Support:
+1 855 965 1827

Team Z
London

Inigo House,
30 Bedford Street
London WC2E 9ED
United Kingdom
Main:
+44 207 420 4100
Support:
+44 800 808 5613

Team Z
Copenhagen

Frederiksborggade 20B, 1.
1360 København K
Denmark
Main:
+45 70 20 80 06
Support:
+45 69 91 27 57

contact us

Mike Sawyer
TeamZ
Team Z: Boston
Mike Sawyer
Account Manager
617 963 8018

The Importance of Calls-To-Action in Digital Publications

Calls-to-action (CTA) are designed to provoke behavior – register, sign up, download, etc. An effective CTA is an essential part of any effective business communication. A digital publication should have at least one CTA on every page. They should be very clear about what you are asking the customer to provide and very, very clear about what you will deliver in return. By including a well-placed, well-designed and well-considered CTA, your readers will have a straightforward and convenient wa...

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