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Grant Coleman
TeamZ
Team Z: London
Zmags Author
Grant Coleman
VP, Global Sales
+44 207 420 4101

The Multi-Screen Path to Purchase

Remember the good old days where you could actually anticipate a customer’s buying cycle? See an ad or two, visit the store, make the purchase. Simple, straight-forward, brilliant. A marketer’s dream! Long gone are the days of predictability, as consumers are now consuming more content on more devices across more channels—with 70% using more than two devices on a regular basis. The latest data from Forrester shows that the purchase process has been wholly consumed by digital—with 5...

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