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It’s been said that technology is best when it gets out of the way. That’s one of the main reasons why, no matter how powerful and feature-packed we make Zmags’ Prism Publicator, it has to […]

As the consumer’s path to purchase continues to evolve, brands must develop new strategies to speak to their customers at every touchpoint. Today’s consumer is fickle—difficult to track, and even more difficult to predict, as […]

Creating a digital magazine in an HTML5 format has made it much easier for brands to engage and inspire their users through multiple channels. Providing users with a much smoother experience when they access your […]

Wouldn’t it be nice to be able to add a new source of revenue to your existing revenue stream, utilizing content you already have? Some brands are already doing this – and quite well might […]

With more and more consumers adopting the latest and greatest tablets, smartphones, and laptops, having digital content that will reach and perform for your target audience has become increasingly important for many companies. This is […]

The holiday sales have come and gone, the after-holiday returns and exchanges have been made, and now retailers have a few months to catch their collective breath before diving into the next big promotional period…right? […]

Many companies, and brands for that matter, have adopted a ‘do more with less’ mantra over the past few years. Marketers in particular are being asked to take on more responsibility and technical tasks they […]

The mantra ‘If it can’t be measured, it’s not worth doing’, has been largely used by CEOs and CMOs over the last couple of years, and with good reason too. Virtually all forms of marketing […]

Digital catalogs, HTML5, multi-channel content creation and strategy are all keywords and phrases we have seen and heard throughout this past year, and all of them have had a significant impact on how our clients […]

The Holiday shopping season is just about over, and over the course of the past six weeks we’ve seen a number of online retailers set themselves apart with incredible features, applications, or design in the […]

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