Posts categorized ‘Slideshow’
The fierce competition among brands means that marketers have to roll out innovative ways to attract and retain customers. A crucial task in this regard is developing digital content that provides an intuitive, rich and engaging experience.
The focus of successful digital content is a neat design. The two essential considerations when doing so include providing a highly interactive experience, and ensuring they provide a consistent experience no matter what digital point he consumer chooses to access the content.
In today’s multiple digital touch point environment, the marketers’ job is not done when he weaves an attractive story to entice the consumer to click on the provided interactive elements such as buttons, navigation panels, forms or other call to action elements, or even by making such call to action elements attractive. The CTA depends largely on how easy the customers can access such elements using their device of choice.
For instance, a keyboard-heavy interactive experience would fail to impress the tablet consumers. Rather, a tab button, accessible easily by either a tap or a mouse click would suit all devices.
With consistency a key requirement of success, it is imperative to design in such a way that the consumer has the same commerce experience when accessing the content through the Web browser, smart phone, tablet, Facebook, or any other medium.
Marketers would do well to tap into Zmags vast experience gained by developing over one million digital brochures, catalogs and magazines to design digital content that works.
With tablets and smart phones steadily increasing in popularity, the multiple digital touch point world is here to stay. Brands trying to woo an increasingly tech savvy customer base must indulge in a host of innovative digital marketing strategies.
Publishing online magazines and digital catalogs lead the list of strategies aimed at wooing the digital consumer. Publishing this type of content provides multiple benefits for the high end retailer. It not only provides immediate ecommerce benefits, but also ensures the development of the brand in the long term.
* Attractive content increases brand visibility. The brand remains in the mind of the viewer even if they do not make an immediate purchase.
* Such content creates an excitement centered on the brand. It creates a positive buzz that helps marketers to engage prospects and customers better
Many high end luxury brands have used Zmags to produce attractive product catalogs and other rich digital content to such ends.
Kenneth Cole has released a simple yet powerful catalog that allows the viewer to get a realistic feel of the product and simply click on the required product in its natural setting to make a purchase. The catalog entices the viewer with sleek and attractive images to create a favorable impression that lingers. It solicits the viewers email, promising a special offer, both increasing the chances of conversion and generating new leads for the marketer.
Neiman Marcus has transformed its traditional look into an exciting virtual shopping experience. While it retains the usual easy to use features such as ability to make a purchase with a single click and attractive images, it also adds premium features such as the ability to zoom into any portion of the page for a richer and detailed view. An innovative layout offers a view of related products in the same page without taking the focus off the product showcased.
How can you use Zmags for your digital brands to increase conversions?
A picture is worth a thousand words, which especially holds true in ecommerce. Creating a look that converts browsers into buyers can fuel sales. The “look,” however, extends much more than an attractive or clever image. Marketers have to leverage the rich media capabilities offered by the latest touch points to make the shopping experience fun, easy and seamless.
A case in point is the Express Fall 2012 collection catalog. The catalog is arranged in a simple and neat fashion. Users may simply click on the arrow to browse the different pages, or it can run as a slideshow. The specific items displayed in each page, such as necklace, shirt and tank are clearly marked. Users can simply click on the required object to buy without leaving the page.
By clicking on the product, a pop up window comes up with an expandable description of the product, color and other technical specifications, allowing the user to enter the size and number of pieces that they would like. The user then has the option to continue browsing the catalog or proceeding to checkout. In checkout, the user has the option to make changes, login or enter the billing information and make the payment.
The “Get the look” option in the catalogue opens up a pop up listing the entire “look” or the range of products showcased in the image, making the purchase easy and fast.
The “Show Me More” option opens up a pop up that lists additional items available, which may or may not be part of the catalog, but which closely relates to the product being shown. The customer has the option to compare alternatives and dig deeper into the inventory to make the best buy.
The first page of the catalog features a video that showcases the products. Research by Google concludes that 53 percent of all tablet shoppers use videos when researching and shopping, and among them, 82 percent watch videos for more than 10 minutes.
Bottom line is that intuitive features in the catalog enrich the shopping experience. Is your shopping intuitive? Are you creating a visually compelling experience?
The advent of portable digital touch points, especially tablets, is churning the publishing marketplace. More and more publications are migrating to a digital version, lured by low costs, flexibility, and potential for personalization. Success of a digital publication, however, depends on making some key transitions rather than merely replicating the print version of the magazine to a digital format.
A big plus of digital publications over their print counterparts is the ability to provide a rich and interactive experience. Two content types that make this possible are videos and flash images. The publisher needs to ensure that videos and images work and maintain their format and integrity across device types. They also need to have a seamless way to insert and change videos.
Digital publications allow the publisher to track reader behavior. The publisher can leverage such knowledge to better engage with readers, providing them with a better experience. The publisher can also share crucial behavioral insights with advertisers, allowing them to engage with readers better and increase ROI.
Digital publications allow for better interaction. Print magazines face a major obstacle – one-way communication and a delayed response time. The digital publication makes feedback and responses instant. Integration with the social media makes it even more interactive and personalized, deepening the readers’ involvement. Social sharing broadens the publication’s viewership.
This case study explains how Green Valley Publishing Company, noted for its health publications such as Social Work Today, Radiation Today, Today’s Dietician, Ageing Well and others took to the digital route using Zmags to provide a completely new experience for its customers. The company not just saved $250,000 in print costs, but also succeeded in increasing engagement and earning industry awards.