Technology has thrown open a world of possibilities, and one possibility is the ability to create custom textbooks.
The concept of custom textbooks allows students to refine their textbook content to align with their course objectives. The tablet, with its powerful multimedia features, converts such customized text into fun and interactive content, providing a powerful and pleasurable learning experience. The powerful features of the tablet allow students to tap into concepts, access the relevant articles and news related to the subject in real time, view the related audio and video content without going elsewhere, and do much more.
The portable and dynamic nature of the tablet also offers unmatched convenience and flexibility, further confirming the superiority of tablet based custom-books to conventional paper textbooks. Delivering custom textbooks through tablets makes the content available much easier at a considerably reduced cost. Digitally delivered custom books improve accessibility of content to a wider range of consumers, overcoming the physical limitations such as availability of stock, or working hours of bookshops.
Pearson Learning Solutions offers such custom textbooks, using Zmags as its partner to deliver its dynamic Mercury Reader Brochure. The brochure encapsulates the best that technology can offer to create personalized textbooks, allowing both students and teachers to apply personalization and make the purchase seamlessly.
The brochure, containing order codes from the master textbook, leverages the power of simplicity, allowing users to simply tap on the order codes to add the required content, drag the selected content to the required order, click on confirm and then input the contact information. Pearson emails the book summary to the consumer for purchase or for further changes. The provision to print, mail or make a PDF copy, the ability to zoom into a page, the provision to search for the required text directly, the ability to proceed to any page directly without flipping through each page, helpful pop-ups such as the Wish List and other intuitive features spruce up the brochure to deliver a truly engaging experience.
Print magazines and newspapers, while providing static and non-interactive content, still hold ground over the more interactive and dynamic content provided by desktop browsers due to its mobility and reading ease. The tablet, however, is set to change that.
Latest research by ComScore spread between July and August 2012 reveals that almost two out of every five US tablet owners use tablets to read the digital version of print magazines and newspapers. 11.5 percent of people read newspapers daily, an equal percentage of respondents did so weekly and 37 percent did so at least once a month. 9.7 percent of the people used the tablet to read print magazines or periodicals daily, 13.3 percent of the people did so at least once a week and 39.6 percent of the people did so at least once a month. There was no significant difference in these stats across age or demographics, which is probably an indication that tablets, initially a device of the youth, is now becoming popular across the board.
Overall, tablets drive 7 percent of the total page views of newspapers.
The popularity of tablets as a medium to access news and information from traditional print newspapers and magazine sources underscores the ability of the tablets to deliver the best of both worlds. Tablets have the ability to replicate the way people are accustomed to receive news and information through the print medium while at the same time incorporate the advantages of dynamic content, interactivity and ability to customize provided by the digital medium.
How can you use digital publications to increase your readership?
In concordance with our recent survey, we’ve produced an infographic displaying some of the data from our Tablet & Mobile Shoppers Holiday Plans research. Nearly half of online shopping will take place on tablets this year. Have you optimized your experience across multiple touch points to make sure you’re encouraging sales?
We dive into how people plan to shop across devices, including PCs, tablets, and mobile, as well as gender and age specific trends. What surprises you?
For more information on this topic, download the full 2012 Tablet & Mobile Shoppers Holiday Plan Survey. It dives into deeper detail of what we found!
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Tablets are making a fundamental change in the way people access, create, and share content.
A November 2011 Gartner survey, covering 510 consumers in the US, UK, and Australia, listed reading news, checking the weather, and engaging through the social media as the top three activities on the tablet. 69% of the respondents use tablets regularly to read news, 63% to check the weather on a regular basis, while 62% use the tablet extensively to access social media.
But what is more critical for content marketers is the shift in reading habits – from print media to electronic media. Over 50% of tablet owners now prefer to read news, magazines, and books on their tablets rather than on paper. The proportion of people preferring such electronic mediums over paper is the highest among tablet users compared to users with other computing devices. While one in every three tablet user prefers ebooks over print editions of the same book, only 13% and 7% of smart phone users and other mobile phones users respectively prefer ebooks over print editions of the same book.
The study also reveals that 81 percent of the respondents now check their email from tablets rather than PCs. In general, tablets are usual for casual and off-work purposes than for business related tasks. The fact that tablet usage is the highest during weekend evenings confirms this trend.
Are content marketers paying attention to this? Do they market content any more differently for tablets? What do you think?