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You’ve heard the old adage before—there are those who lead, and those who follow. And, as you know, consumers remember the leaders. Nowhere is this more evident than the exploding realm of content marketing. While […]

In today’s consumer-centric ecosystem, brands can be made or broken by their digital presence alone. One well-timed Tweet can elevate a brand’s perception, positioning them as authentic, relevant and personable—and an uninformed post can cause immediate […]

You optimize your website, blog posts and articles for SEO, so why not your online publications. SEO is a key element of your Zmag distribution, which is why we utilize market-leading processes to optimize the […]

Calls-to-action (CTA) are designed to provoke behavior – register, sign up, download, etc. An effective CTA is an essential part of any effective business communication. A digital publication should have at least one CTA on […]

Increasingly, consumers are using multiple types of connected devices throughout the course of their day – sometimes even simultaneously. Nielsen research found that 43% of tablet owners and 46% of smartphone owners said they use […]

It’s that time of year again – the time when men scurry at the last minute to find that perfect Valentine’s day gift. No need to worry, we have you covered. Well, our clients have […]

The demand from consumers for digital content is growing rapidly month-by-month. Seamless experiences from device-to-device, in-store and online are becoming something of a norm and brands are expected to deliver these experiences without a hitch. […]

Wouldn’t it be nice to be able to add a new source of revenue to your existing revenue stream, utilizing content you already have? Some brands are already doing this – and quite well might […]

The most memorable and engaging online shopping experiences deliver more than just a simple listing of products. They provide a complete a complete, cross-platform system of content and context to create a compelling story about […]

In the first part of this two part series, we learned just how hectic the schedule is for retailers in the first half of the calendar year. The summer trends discussions start, spring fashions are […]

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