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Calls-to-action (CTA) are designed to provoke behavior – register, sign up, download, etc. An effective CTA is an essential part of any effective business communication. A digital publication should have at least one CTA on […]

Creating a digital magazine in an HTML5 format has made it much easier for brands to engage and inspire their users through multiple channels. Providing users with a much smoother experience when they access your […]

February’s ‘Latest and Greatest Webinar’ was a huge success.  Not only because we had hundreds of interested Zmaggers sign up but because of the interest shown in our product and how to get the most […]

This is the first instalment of a monthly series where we will be showcasing a specific feature within the Zmags platform. Creating online publications that are cross-platform compatible is key to the vast majority of […]

The mantra ‘If it can’t be measured, it’s not worth doing’, has been largely used by CEOs and CMOs over the last couple of years, and with good reason too. Virtually all forms of marketing […]

Customer Spotlight: IFC

International Finance Company (IFC) has been a Zmags customer since 2009. Their primary use for Zmags is internal. They utilize the software in several departments for a variety of reports, brochures and promotional materials.  As […]

Zmags launched a Webinar Series in early 2013 as part of a bigger Community Portal update.  The idea was to combine our industry knowledge with Platform capabilities to deliver relevant and accessible bi-weekly best practice […]

Whole Foods Market® has been a Zmags client for a few years, and has historically used the platform to create online newsletters and loyalty magazines specifically for their customers in the Northeast Region. Earlier this […]

Merriam-Webster defines “community” firstly as “a unified body of individuals”. Compiling a body of individuals is easy enough, but achieving that unity  is what will truly creates strong communities. Zmags has specific initiatives designed to foster […]

The Customer Experience is a driving factor behind any decision made at Zmags so it’s very rewarding when this gets recognized.  Zmags was recently named a Finalist in the UK Customer Experience Awards 2013 in […]

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