Posts categorized ‘Cool Tools’

Video-Enabled Zmags, Gangham Style

This blog post comes to you from Invodo‘s VP of Marketing, Russ Somers.

If you’re on the Web these days, you’ve probably heard of Gangnam Style by South Korean pop star PSY. The video now holds the record for the most “liked” video in history. Another big piece of news on the Web these days is that Invodo and Zmags have joined forces to bring you video-enabled interactive catalogs that represent a cutting-edge browsing and buying experience. What does that have in common with Gangnam Style? When I think about it, they have four things in common:

  1. Video-enabled digital catalog by Zmags and InvodoIt’s an experience. The first time you saw Gangnam Style you may have felt the way I did…a bit puzzled. But the energy and humor quickly brought a smile to my face. The first time a consumer encounters video while browsing a catalog, it may be a bit of a surprise as well. But it will be a pleasant surprise, as abundant research indicates that shoppers find video helpful in the shopping experience. So I expect it will bring a smile to their face as well.
  1. There’s more than meets the eye. On the surface, the song is an energetic pop trifle. However, the video is filled with sly humor. The locations and situations (sunbathing at a playground as though it were the beach, rapping on a toilet – yes, a toilet) are far from what you’d expect in a video paying tribute to Seoul’s trendiest district.

And there’s more than meets the eye to the Invodo/Zmags partnership as well. Invodo’s analytics platform delivers deep insight not just on who watches your videos, but on how they interact with the video and when they buy. Combined with Zmags’ robust analytics, joint clients will find themselves with a great deal of rich data to help them market more effectively.

  1. It will inspire imitation.  Gangnam Style has spawned its share of parodies, including some pretty funny ones (and one from MIT featuring a cameo from Noam Chomsky). In the same way, expect to see ecommerce sites striving to capture the browsing experience an interactive catalog with video delivers. But just as none of the parodies approach the original’s 500 million views, the deep integration between Invodo and Zmags will deliver a superior shopping experience.
  1. It’s everywhere. Yes, I said 500 million views, and it’s on track to become the first video to reach over one billion views by December, according to Forbes. (For perspective, that will displace Justin Bieber and other lesser talents). That’s a lot of laptops, tablets and phones all playing the same video. The combination of Zmags and Invodo is everywhere too, as the same rich browsing experience is delivered to your iPad or phone just as surely as it’s delivered to your desktop or laptop computer.

In the world of pop culture, it’s hard to know what will make a video go viral or spawn an Internet meme. However, in the world of shopping, a focus on customer experience is what it takes to make a hit. Invodo is proud to team of with Zmags to offer a cutting-edge shopping experience.

Zmags gives Mobile Marketer readers tips for breathing new life into their mobile apps

As more and more consumers hop on their mobile devices for their shopping and browsing needs, brands and retailers are rushing to make their mark in the mobile space in hopes that it will increase revenue and brand loyalty.

Zmags knows that a mobile app is important, but we also know that just any old app won’t cut it with today’s demanding consumer base.   So what do you do if the app you were hoping was going to make it big turns into a flop?   Don’t fret and give up on mobile.  Instead, check out our four tips for breathing new life into your mobile commerce app, featured this past week on Mobile Marketer, and watch your app blossom into something you can be proud of.

Zmags Mobile Marketer App Tips | Zmags

1. Make your app a concept store.   Design your app to be dynamic and high-energy, displaying your brand with a sense of fun and play.  Show customers you are excited about your company’s next great idea.

2. Keep screen real estate value high.  Consumers often consider where the next app they downloaded will fit on their screen, and how important it will be to them.  By keeping your content fresh and compelling consumers are less likely to move it to the “low rent district” on devices or even worse, delete it.

3. Understand your app’s role in your e-commerce ecosystem.  Do not rely too heavily on the app to support your overall marketing efforts. Know when it can reasonably contribute, and understand how other elements of your marketing strategy can work with it hand in hand.

To make the app effective, it must support a specific and focused result, and then marketing activity and campaigns must promote it, incent people to put it on their devices and, in some cases, drive purchase and action.

4. Provide for the intersection of engagement and impulse. If e-commerce is a goal, the app must be able to link back to the browser to allow for seamless and immediate impulse purchases. Offline-only apps will never convert to meaningful bottom-line results.

Implementing and utilizing these tips will bring more value to your mobile app users, as well as make your brand look like an industry expert.