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Remember the good old days where you could actually anticipate a customer’s buying cycle? See an ad or two, visit the store, make the purchase. Simple, straight-forward, brilliant. A marketer’s dream! Long gone are the […]

Research firm Gartner recently made a bold claim by stating that by 2017, CMO’s spending on IT infrastructure, including software, analytics and marketing platforms, will exceed the salary of the company’s CIO—the traditional gatekeepers of […]

In this day and age, it’s paramount when creating and delivering content that it is available wherever your consumer may be, on whatever device they may be using. When done well, an engaging online Publication […]

It’s safe to say that brands (no matter how large or small) know and understand the importance of creating a unique user experience across multiple-channels. Consistency is key and customers take that into account when […]

Zmags’ stance on video and rich media has been that videos should not only be part of the marketing plan, but should be fully integrated into the shopper’s purchase path, as they can add value […]

Perfect fall evening, perfect roof deck view of the Boston skyline, and the best group of Zmags customers and prospects that an expert forum could ask for. On September 19th, 2013 Zmags hosted it’s first […]

Zmags will be attending some very exciting events during the Autumn period, and this blog is to inform of our involvement as a Platinum Sponsor at JUMP London on 9th October 2013. I first attended […]

The HR Team is really excited to have converted to an online performance management system.  However, for employees and managers alike, the mention of performance reviews draws a collective groan. Many argue that the process […]

Customer Spotlight: IFC

International Finance Company (IFC) has been a Zmags customer since 2009. Their primary use for Zmags is internal. They utilize the software in several departments for a variety of reports, brochures and promotional materials.  As […]

Zmags launched a Webinar Series in early 2013 as part of a bigger Community Portal update.  The idea was to combine our industry knowledge with Platform capabilities to deliver relevant and accessible bi-weekly best practice […]

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