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You optimize your website, blog posts and articles for SEO, so why not your online publications. SEO is a key element of your Zmag distribution, which is why we utilize market-leading processes to optimize the […]

Tired of the same old online experience with your Demandware platform? Looking to increase engagement times with your customers on your website with the added benefit of them shopping as they are browsing your product […]

This is the first instalment of a monthly series where we will be showcasing a specific feature within the Zmags platform. Creating online publications that are cross-platform compatible is key to the vast majority of […]

The mantra ‘If it can’t be measured, it’s not worth doing’, has been largely used by CEOs and CMOs over the last couple of years, and with good reason too. Virtually all forms of marketing […]

As digital catalogs, lookbooks, and interactive experiences as a whole are becoming more critical to a brand’s overall content marketing strategy, it is becoming more and more important to track and evaluate the performance of […]

Many digital publishers feature advertisements within their online magazines/catalogs.  This can be a full or partial-page spread, an interactive blow-in or pop-up ad that appears and disappears, or a banner in the whitespace around the […]

Zmags is honored to feature today’s guest post by Alexis Karlin. Alexis is the Digital Marketing & Operations Manager for Percussion Software where she uses her digital marketing techniques to help drive high quality leads […]

Q1 2013 online travel spending was up 8% year-over-year in the US according to comScore, with e-commerce sales exceeding  $28B.  This trend represents a ripe opportunity for Travel & Hospitality brands to strategically and creatively grow their […]

Even though I walked through the key findings from our Q1 2013 Digital Catalog/Magazine Benchmark report during a webinar yesterday, I feel compelled to spread this knowledge further, so am recapping again in this blog […]

As we gear up for next week’s Q1 2013 Digital Catalog/Magazine Benchmark Report, we wanted to share the below infographic recapping the key highlights of the 2012 Report. While the previous version spotlighted Retail and […]

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