Remember the good old days where you could actually anticipate a customer’s buying cycle? See an ad or two, visit the store, make the purchase. Simple, straight-forward, brilliant. A marketer’s dream! Long gone are the […]

You’ve heard the old adage before—there are those who lead, and those who follow. And, as you know, consumers remember the leaders. Nowhere is this more evident than the exploding realm of content marketing. While […]

In today’s consumer-centric ecosystem, brands can be made or broken by their digital presence alone. One well-timed Tweet can elevate a brand’s perception, positioning them as authentic, relevant and personable—and an uninformed post can cause immediate […]

Danish communications agency selects the Publicator platform to create digitally-optimized product catalogs. Din Tøjmand, a men’s retailer with 75 stores throughout Denmark, features a frequently updated selection of contemporary apparel. To let customers know what’s […]

Manufacturer igus, Inc. leverages the Publicator platform from Zmags to simplify its complex story for customers. Igus, Inc., the North American subsidiary of a German-based global manufacturer, makes plastic cable carriers, continuous-flex cables, bearings and other […]

Leveraging easy HTML5 conversion from Zmags kate spade new york’s 2014 Summer Style Guide features interactive content across all platforms. With the help of the Publicator digital publishing platform from Zmags, kate spade new york’s 2014 […]

Digital publishing solution from ZMags lets Matalan update its online “Life & Style” lookbooks easily and often. UK apparel and housewares retailer Matalan was founded in 1985 with the idea that one need not spend a […]

Research firm Gartner recently made a bold claim by stating that by 2017, CMO’s spending on IT infrastructure, including software, analytics and marketing platforms, will exceed the salary of the company’s CIO—the traditional gatekeepers of […]

Leading heritage and lifestyle brand Barbour, who this year celebrates its 120th anniversary, is synonymous with high-quality clothing, footwear and accessories that are steeped in tradition. Now a global brand sold in over 40 countries […]

BOSTON, MA Zmags, the leader in innovative, cloud-based digital publishing software, has named David Powell as the company’s Chief Financial Officer, effective immediately. Mr. Powell brings a nearly two decades of highly effective financial management […]


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