We Have Met The Enemy, And His Name Is… Complexity.

by on July 23, 2014

In today’s consumer-centric ecosystem, brands can be made or broken by their digital presence alone. One well-timed Tweet can elevate a brand’s perception, positioning them as authentic, relevant and personable—just as a poorly informed post can cause immediate and widespread damage. And it’s not just social media—every aspect of a brand’s online presence is immediately […]

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How to Optimize your Zmag for SEO

by on February 26, 2014

You optimize your website, blog posts and articles for SEO, so why not your online publications. SEO is a key element of your Zmag distribution, which is why we utilize market-leading processes to optimize the deliverability and search-ability of publications by search engines. So how does it work within the Zmags software you ask? When […]

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The Importance of Calls-To-Action in Digital Publications

by on February 24, 2014

Calls-to-action (CTA) are designed to provoke behavior – register, sign up, download, etc. An effective CTA is an essential part of any effective business communication. A digital publication should have at least one CTA on every page. They should be very clear about what you are asking the customer to provide and very, very clear […]

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3 Tips for Creating HTML5 Enabled Digital Magazines

by on February 21, 2014

Creating a digital magazine in an HTML5 format has made it much easier for brands to engage and inspire their users through multiple channels. Providing users with a much smoother experience when they access your rich HTML5 publications can create a positive lasting impression. Here are three things you can do to make your HTML5 […]

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Want Better Social Commerce? Maximize Every Touchpoint

by on February 19, 2014

Increasingly, consumers are using multiple types of connected devices throughout the course of their day – sometimes even simultaneously. Nielsen research found that 43% of tablet owners and 46% of smartphone owners said they use their device while watching TV. Clearly, web browsing and shopping activities are extended more frequently across desktop and mobile devices. […]

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LOVE-ly Digital Catlaogs for Valentines Day

by on February 14, 2014

It’s that time of year again – the time when men scurry at the last minute to find that perfect Valentine’s day gift. No need to worry, we have you covered. Well, our clients have you covered with engaging and inspiring digital catalogs filled with great ideas for Valentines Day gifts. Take a look below […]

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Got Quickviews? Then You Need the Zmags Demandware Plug-in!

by on February 13, 2014

Tired of the same old online experience with your Demandware platform? Looking to increase engagement times with your customers on your website with the added benefit of them shopping as they are browsing your product catalog? Look no further than the Zmags Demandware Plug-in. We combine our best in class ePublication platform, with the rich […]

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