It’s been said that technology is best when it gets out of the way. That’s one of the main reasons why, no matter how powerful and feature-packed we make Zmags’ Prism Publicator, it has to […]

As the consumer’s path to purchase continues to evolve, brands must develop new strategies to speak to their customers at every touchpoint. Today’s consumer is fickle—difficult to track, and even more difficult to predict, as […]

Zmags Publicator enables MSC Cruises to deliver consistent digital content in 43 countries With 12 cruise ships and hundreds of itineraries worldwide, MSC Cruises thinks big. That’s why the company pioneered the travel industry’s use […]

Remember the good old days where you could actually anticipate a customer’s buying cycle? See an ad or two, visit the store, make the purchase. Simple, straight-forward, brilliant. A marketer’s dream! Long gone are the […]

You’ve heard the old adage before—there are those who lead, and those who follow. And, as you know, consumers remember the leaders. Nowhere is this more evident than the exploding realm of content marketing. While […]

In today’s consumer-centric ecosystem, brands can be made or broken by their digital presence alone. One well-timed Tweet can elevate a brand’s perception, positioning them as authentic, relevant and personable—and an uninformed post can cause immediate […]

Danish communications agency selects the Publicator platform to create digitally-optimized product catalogs. Din Tøjmand, a men’s retailer with 75 stores throughout Denmark, features a frequently updated selection of contemporary apparel. To let customers know what’s […]

Manufacturer igus, Inc. leverages the Publicator platform from Zmags to simplify its complex story for customers. Igus, Inc., the North American subsidiary of a German-based global manufacturer, makes plastic cable carriers, continuous-flex cables, bearings and other […]

Leveraging easy HTML5 conversion from Zmags’ Prism Publicator digital publishing suite, kate spade new york’s 2014 Summer Style Guide features interactive content across all platforms. With the help of the Publicator digital publishing platform from […]

Digital publishing solution from ZMags lets Matalan update its online “Life & Style” lookbooks easily and often. UK apparel and housewares retailer Matalan was founded in 1985 with the idea that one need not spend a […]


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