Search engine optimization (SEO) can be defined as the process of affecting the visibility of a website in a search engine’s un-paid search results to drive more organic traffic to content. But how does this work with digital content like a magazine, lookbook, catalog, annual report, brand guide etc…? These types of digital experiences are likely to be embedded …
Zmags is a very versatile digital publishing platform and can be used to drive revenue in several ways. The most obvious way would be by using Zmags’ Commerce solution to facilitate the product purchase directly from the page in the catalog/brochure online. This will seamlessly synchronize with the existing ecommerce infrastructure and allow products to be added …
It’s that time of year again for what marketers and retailers call “Dads and Grads”. With Father’s Day on June 16th and college and high school graduations happening throughout May and June, this is of course a big time for celebrating and gift-giving . And that means marketers and retailers will be competing to capitalize …
Here at Zmags, we are an organization built around teamwork. It’s no secret that we collaborate every day to help our clients win, but it might be lesser known that our teamwork also extends outside of the office as part of our commitment to Corporate Social Responsibility. When our Boston team began thinking of ways …
Marketing teams are spending an increasing percentage of their marketing budgets on creating bespoke, or reusing existing, marketing assets to enhance the overall experience their websites can provide. It is inevitable to expect this trend to continue as traffic to these retail sites increases and mobile WiFi and 4G connectivity is becoming more accessible to …
Building a brand that is unique, consistent and powerful across all channels and at every point of engagement is imperative to your customer experience as well as your company strategy. Delivering that brand representation online often requires a suite of web assets that provide the same look and feel online as if you are in …
When evaluating your mobile strategy, the options can overwhelm. What should I be offering my users? How should they be interacting with us on different devices? Do I need to be in the app store? Once the initial panic slows down, it’s easier to focus on a few key points. Most importantly – a lot …
At last week’s MITX Great Mobile Migration Summit, I spoke to an audience along with Joan Connor from PartyLite, a home fragrance direct selling company, on “Why Tablets Will Outpace Smartphones: Trends And Tips To Optimize Every Customer Interaction“. Our main objective? To provide marketers and agencies with some creative ideas on how to capitalize on …
Online merchandising is a less-talked about part of ecommerce that, in theory, should achieve a similar goal as its in-store conterpart: to “display products in such a way that stimulates interest and entices customers to make a purchase”. However, the layouts of most traditional ecommerce websites look more like image libraries (organized by item type, size, gender, …
Yesterday, several of us from the Zmags team attended MITX’s Mobile Marketing Summit, The Great Mobile Migration, at the Federal Reserve Bank of Boston. What a great event! We made many new connections and returned to the office feeling much smarter about the future of mobile marketing and its challenges ahead. Ironically, I had forgotten my …