Zmags Blog

Recently we were invited to write a series of articles for Marketing Land about the challenges and opportunities marketers face in the new digital age. Speed was one of the first topics that came to our mind. […]

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Last month, enterprise cloud commerce provider Demandware and business intelligence service L2 released the findings of a new joint report that examines the factors that most impact […]

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Early Retail Adopters, Brahmin, New York & Company and Neiman Marcus Harness Platform Capabilities to Ring Up Revenues and Deliver Instant Digital Gratification […]

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We have had a lot of momentum at Zmags recently, crossing the 1,500 customer threshold and launching a number of new product and marketing advancements, including the launch of a new logo and website […]

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codenight April 20, 2015

codenight

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Zmags hosted our first code night this month and it was huge success. One of our goals as a company this year was to be more present and active in the communities we serve. […]

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It’s been said that technology is best when it gets out of the way. That’s one of the main reasons why, no matter how powerful and feature-packed we make Zmags’ Publicator, it has to […]

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Tapad breaks down how consumers are interacting with their devices at each stage in their path to purchase. November 19, 2014

The Disjointed eCommerce Experience, Unified

As the consumer’s path to purchase continues to evolve, brands must develop new strategies to speak to their customers at every touchpoint. Today’s consumer is fickle—difficult to track, and even more difficult to predict, as […]

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Zmags Publicator enables MSC Cruises to deliver consistent digital content in 43 countries With 12 cruise ships and hundreds of itineraries worldwide, MSC Cruises thinks big. That’s why the company pioneered the travel industry’s use […]

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Blog Multi-Screen Path October 14, 2014

The Multi-Screen Path to Purchase

Remember the good old days where you could actually anticipate a customer’s buying cycle? See an ad or two, visit the store, make the purchase. Simple, straight-forward, brilliant. A marketer’s dream! Long gone are the […]

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Slide1 September 11, 2014

The Role of the Screen in Content Marketing

You’ve heard the old adage before—there are those who lead, and those who follow. And, as you know, consumers remember the leaders. Nowhere is this more evident than the exploding realm of content marketing. While […]

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