Zmags Blog

codenight April 20, 2015

codenight

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Zmags hosted our first code night this month and it was huge success. One of our goals as a company this year was to be more present and active in the communities we serve. […]

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It’s been said that technology is best when it gets out of the way. That’s one of the main reasons why, no matter how powerful and feature-packed we make Zmags’ Publicator, it has to […]

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Tapad breaks down how consumers are interacting with their devices at each stage in their path to purchase. November 19, 2014

The Disjointed eCommerce Experience, Unified

As the consumer’s path to purchase continues to evolve, brands must develop new strategies to speak to their customers at every touchpoint. Today’s consumer is fickle—difficult to track, and even more difficult to predict, as […]

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Zmags Publicator enables MSC Cruises to deliver consistent digital content in 43 countries With 12 cruise ships and hundreds of itineraries worldwide, MSC Cruises thinks big. That’s why the company pioneered the travel industry’s use […]

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Blog Multi-Screen Path October 14, 2014

The Multi-Screen Path to Purchase

Remember the good old days where you could actually anticipate a customer’s buying cycle? See an ad or two, visit the store, make the purchase. Simple, straight-forward, brilliant. A marketer’s dream! Long gone are the […]

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Slide1 September 11, 2014

The Role of the Screen in Content Marketing

You’ve heard the old adage before—there are those who lead, and those who follow. And, as you know, consumers remember the leaders. Nowhere is this more evident than the exploding realm of content marketing. While […]

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