The catalog shopping business is worth $100 billion, with about 20 billion catalogs being printed and delivered by mail. While impressive, it still pales in comparison to sales made through traditional channels, especially brick and mortar stores.
However, with smarter visualization technology, it becomes possible for digital touch points such as tablets and smart phones to provide prospective customers with a more intimate feel for the product.
Visualization generally involves communicating a message through an image, diagram or animation. Advanced development in technology, however, has progressed visualization beyond delivering a photo or 3D illustration of the product.
A paper catalog that sells mirrors may show an image of a mirror in a hypothetical room. With a visualizer tool, it becomes possible to place the image of the mirror in the viewfinder of the iPad camera, showing how the room would look with the new mirror on the wall. Likewise, it becomes possible to embed the garment or the make-up on to the user’s image or even create a video with such enhancements. This gets rids of all the hassles of the customer having to try out the garment or go in for a trial session at a physical retail shop. The possibilities are endless.
Visualization has facilitated discovery and inspiration, encouraging catalog sales in particular and ecommerce in general to make a quantum leap in sales in the coming years.
Is visualization part of your strategy?